BIRD: A Spatula with Attitude
BIRD is a sleek and spunky brand inspired by the spatula's form and function, playfully embracing the phrase "flipping the bird." The branding pairs dark, bold packaging with high-end appeal, exuding a sexy and confident presence that demands attention. Every detail was carefully considered, from the way the product is held to the unboxing experience––each interaction feels intentional and elevated. With a custom logo, full branding system, and striking packaging design, BIRD transforms an everyday object into a statement piece, making it a standout kitchen essential. This was one of my favorite and most fun projects!
BIRD is a sleek and spunky brand inspired by the spatula's form and function, playfully embracing the phrase "flipping the bird." The branding pairs dark, bold packaging with high-end appeal, exuding a sexy and confident presence that demands attention. Every detail was carefully considered, from the way the product is held to the unboxing experience––each interaction feels intentional and elevated. With a custom logo, full branding system, and striking packaging design, BIRD transforms an everyday object into a statement piece, making it a standout kitchen essential. This was one of my favorite and most fun projects!
PROCESS
